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Alliance seeks firm to help with new logo designs

Project Scope

The Alliance of Arizona Nonprofits is seeking a marketing firm with extensive experience in rebranding companies; experience rebranding nonprofit or membership organizations is preferred. The selected firm will work closely with the Alliance’s Marketing Department and Leadership Team to provide a comprehensive recommendation for rebranding the organization. The selected firm will be given access to Alliance staff and board as needed during the course of the project. It is expected that the selected firm also will seek input from the Alliance’s members and key community leaders.

The rebranding effort will include a redesign of the Alliance’s current logo. It’s important to note that in addition to the main Alliance logo and identity, the Alliance also has separate logos for specific programs, including Arizona Gives Day, Nonprofit Lifecycles, Business on Board, ONE, Engage Nonprofit Conference, Northern Nonprofit Summit, Southern Nonprofit Summit, and Social Return on Investment. The rebrand should not include changes to the Arizona Gives Day logo, but the proposal submitted may include, but is not required to include, suggestions on new logos for our other signature programs. However, any recommendations given to rebrand the Alliance will need to keep these elements in mind.

At the conclusion of the project, the selected firm will provide the Alliance with an executable brand package including detailed treatment of marketing materials (with graphic elements, fonts and color palettes), and a standards manual that will guide staff in seamlessly executing the new brand.

Ownership of Final Product/Intellectual Property

At the conclusion of the process, the ownership of the final product(s) will fall under the Alliance’s purview, but the marketing firm may use it as examples in their portfolios.

Assumptions and Agreements

The Alliance reserves the right to dismiss any proposal for any reason.
The proposal shall include portfolio examples (online links are acceptable) and references of businesses with which the firm has worked on similar assignments.

Submittal Requirements

Proposals must be submitted in a .pdf format to Angela Palmer at
Proposals must include the following:

1)    A firm profile, length of time in business and a description of the firm’s core competencies.

2)    Description of the firm’s design philosophy and methodology.

3)    Portfolio of similar work completed for previous clients including a comprehensive package illustrating rebranding and design elements and colors carried through a variety of promotional pieces.

4)    Description of the firm’s availability to begin the project in accordance with the schedule (see below). Provide a proposed timeline for implementation and delivery.

5)    List service fees for the completion of the elements as requested and present the total estimated cost to complete the project, the hourly fees (with number of hours estimated) or flat rates to complete the following:

a)     New logo;

b)    Integrated imagery and complimentary design elements/font/color schemes;

c)     Standards manual for carrying out the brand across the organization in a seamless and consistent manner;

d)    Additional logos, as applicable.

6)    Biographies for key individual(s) assigned to the project including tenure with the firm.

7)    Three references including the type of work done for each and the date of completion. Please include company name, address, phone number and contact name.

8)    A summary explaining why your firm is most qualified.

All submissions must be sent electronically as a .pdf.

Selection Process

The following details the two‐step process the Alliance will use to determine the interest, qualifications and selection of a final partner for the project:

1)    Submission of qualifications: Pre‐qualification
The Marketing Department will determine which firms are best qualified to complete the project based on the information requested in the RFP.

2)    Finalists
The Marketing Department will ask the finalists to make a presentation discussing their qualifications, the process, and any items they envision or any suggestions for desired outcomes. The selection committee reserves the right to determine the number of finalists, but it is expected that 2‐3 firms will be selected for further consideration. 

Schedule for Selection Process

Issuance of RFP:   April 12, 2021
Responses Due:   May 15, 2021
Finalists Notified by Phone:   Week of June 1
Finalist Interviews:   Week of June 14
Award of Contract:   Week of July 2
Anticipated Commencement of Project: July 12, 2021

Request for Additional Information

The Alliance reserves the right to request any additional documentation that it deems necessary to assist with the review and contract award process.

Contract Terms

All produced materials by the selected firm on behalf of the Alliance of Arizona Nonprofits are confidential and become the exclusive property of the Alliance. The selected firm may not share project materials, member data, industry or project participant contact information

unless explicitly authorized by the Alliance to do so. The Alliance is not responsible for any costs incurred in preparation of a proposal. The Alliance reserves the right to accept or reject any or all proposals received as a result of this RFP, to negotiate with all qualified bidders and to cancel the RFP, in part or in its entirety, at its sole discretion.


If you have questions, please contact Angela Palmer, Director of Marketing, at or 928.457.0592

At the Alliance, we recognize the importance of diversity. We are committed to being a valuable member of the communities in which we live and operate. Diversity in our supplier base is an important part of that commitment. Through our Supplier Diversity Program, we are dedicated to diversifying our supplier base to include minority-owned (MBE), women-owned (WBE), veteran-owned (DVBE), LGBTQ (Lesbian, Gay, Bi-Sexual, Transgender, Queer/LGBTBE)-owned and disabled-owned businesses and individuals wherever possible. We actively work to include diverse suppliers in every bidding opportunity.

About the Alliance of Arizona Nonprofits

Founded in 2004, the Alliance of Arizona Nonprofits is a trusted resource and advocate for Arizona’s nonprofit sector. Comprised of more than 1,000 members across the state, both nonprofits and those in the community who support them, the Alliance is dedicated to furthering the common interests of Arizona’s nonprofit community. Our work is aimed at strengthening Arizona’s nonprofit community as a whole, while also providing services and programs that directly help individual organizations succeed. By working with government to advocate for nonprofits, providing resources to help nonprofits save money, and creating opportunities for nonprofits to connect and grow, the Alliance strives to promote healthy, vibrant communities. For more information, please visit