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VISTA Impact

 

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The Alliance AmeriCorps VISTA program is very excited to share the success of our VISTA member in Ajo, AZ.  

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Americorps Vista Charlotte J, serving with the Sonoran Desert Inn and Conference Center (SDCC) as Marketing and Outreach Coordinator in Ajo, AZ, promoted a new weekly dinner event held at the SDCC called Tasty Tuesday. There are not many dining options in Ajo, so this event was developed in order to give guests and locals another dinner option, as well to benefit local chefs economically. Charlotte designed a logo and used this logo to promote each weekly dinner on Facebook as well as created print materials to spread around town. The posts reached an average of 350+ people with over 30 engagements on the posts. At one dinner in particular, 42 meals were served. The SDCC gets 10{7b0adeafcee0782677ad2cf0917dbef4c322d1112e7cd33be054af1ec4463771} of the total profit, to cover the cost of cleaning the kitchen and paying the staff. The chefs get the remainder. For one particular dinner, total profit was $540. The SDCC got $54 of this, leaving the local chef with $486 of profit from the event. Charlotte and the SDCC will continue Tasty Tuesdays in hopes to keep positively benefiting local chefs in Ajo, locals, and guests.   
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