News and Info for Nonprofits: Up Your Fundraising Game With Some Easy Steps To Help You Prepare For GivingTuesday

Up Your Fundraising Game With Some Easy Steps To Help You Prepare For GivingTuesday!

Attention nonprofits!

November 28th is just around the corner and you don’t want to miss out on the incredible opportunity of #GivingTuesday!  Join us as we reveal some tips and tricks to maximize your impact and create a ripple effect of kindness.

1. Announce: Share your plan and goal in a press release or host a virtual community launch party, and start spreading the word about your plans for GivingTuesday on social media. It’s best to announce early to get your community prepared and excited to give.⁠

2. Build a drumbeat: Schedule regular social media messages to talk about your organization’s work and how your community can best support your mission. You can use the Save the Date graphic and sample social media posts available in the toolkit.⁠

3. Match or other Challenge: If you are organizing a fundraising campaign, talk to supporters about providing a match or challenge grant to build extra excitement on GivingTuesday. Talk to supporters about providing a match or challenge grant to build extra excitement on GivingTuesday.⁠

4. Email your supporters: Email your supporters again to remind them that GivingTuesday is coming and specific details about how they can get involved. Check out the sample emails are also available in the toolkit.⁠

To learn more on how to best prepare for GivingTuesday, visit and download the FREE Toolkit for Nonprofits.

Tips written by GivingTuesday.org

Transform Arizona

8th Annual Luncheon, Transform Arizona - Change Agents in Action
Join us for a plated luncheon and interactive conversation on how grants professionals leverage their positions and skills around a set of principles and values to operationalize equity and amplify collaboration in philanthropy.

AZ Impact for Good is proud to announce the 8th annual Transform Arizona luncheon is back! Transform Arizona will be held at The Parsons Leadership Camp at South Mountain on Thursday, November 7, featuring a new theme, Courage in Practice. Join us for a plated luncheon featuring keynote speaker Dolores Estrada, Chief Operating Officer at PEAK Grantmaking.  

Transform Arizona’s topic is “Change Agents in Action.” 

Early Bird Discount ends October 9. Member and group discounts and nonprofit scholarships are available!

Keynote Speaker: Dolores Estrada, Chief Operating Officer at Peak Grantmaking

Schedule Overview

*Schedule is subject to change leading up to the event

A digital program will be provided leading up to the event via email.  

Expand Your Reach

Transform Arizona offers a unique opportunity to get your brand in front of Arizona’s nonprofit and philanthropic audience. Connect with professionals in the social sector uniquely with our sponsorship opportunities! Contact our Chief Impact Officer, Jennifer Purcell, jenniferp@azimpactforgood.org to find ways to share your products and services with nonprofit staff, board members, and volunteers. 

Thank you to our 2023 Sponsorship Partners

The Gacia Family Foundation

Salt River Project 

Our New Name and Logo is Here!

AZ Imapct for Good

We are excited to announce that we officially celebrated the unveiling of our new name and logo at the 2023 UNITE Nonprofit + Grantmaker Conference on August 24 at Mesa Convention Center. Thank you to the more than 650 nonprofits, grantmakers, businesses, civic professionals, and leaders who joined us for this historic event!  

As of August 28, we are excited to be AZ Impact for Good. AZ Impact for Good, formerly known as the Alliance of Arizona Nonprofits + Arizona Grantmakers Forum, announced the culmination of an extensive year-long rebranding endeavor. This momentous transformation harmonizes the core tenets of the mission, vision, values, and strategic objectives, propelling a rejuvenated commitment to elevate and empower Arizona’s nonprofit and philanthropic sectors across Arizona. 

What you can expect. You will see a change to staff email addresses. All emails sent to arizonanonprofits.org and azgrantmakers.org domains will be automatically forwarded to the new addresses. Be sure to save our new website, www.azimpactforgood.org, but you can expect to be automatically directed to the new website if you use old bookmarks.

Please take a moment to watch our announcement video to learn more.

Video Transcript 
Across the Arizona community, people and organizations are coming together to bring change, awareness, and solutions to build a better future. After many collective years of partnering and connecting with countless nonprofits and grantmakers throughout our state, two organizations merged with a new mission, name, and brand. AZ Impact for Good, uniting nonprofits + philanthropy.

Timeline

  • 1986 – Arizona Grantmakers Forum founded
  • 2004 – Alliance of Arizona Nonprofits founded 
  • 2013 – Alliance of Arizona Nonprofits + Arizona Grantmakers Forum partners to launch Arizona Gives Day 
  • 2019 – Arizona philanthropic organizations collaborate to form Arizona Together for Impact 
  • 2022 – Alliance of Arizona Nonprofits + Arizona Grantmakers Forum officially merge

AZ Impact for Good’s mission is to transform Arizona through education, advocacy, and innovation. AZ Impact for Good represents a commitment to making a difference, a dedication to transforming lives and an unwavering belief that we achieve greatness together. 

AZ Impact for Good is guided by: 

Mission 
We unite nonprofits and philanthropy to transform Arizona through education, advocacy, and innovation. 

Vision  
We envision a vibrant and equitable Arizona where all people and living things thrive.

Values  
Collaboration • Leadership • Integrity • Inclusivity • Equity • Transparency

Thank you to everyone who made this possible! We appreciate our members and community partners for staying with us during this time of flux and believing in our impact on the sector we serve. And thank you to the Ideas Collide marketing and branding team and the AZ Impact for Good staff and board of directors for dedicating thousands of hours to this process.

Want to help us spread the word? Email marketing@azimpactforgood.org to get access to our new media and branding kit.  

Please read the full FAQs below for more details. 

Frequently Asked Questions

Do I need a new password to log in to my account? Or to register for events? 
No, usernames and passwords will not be impacted by this change. If you do not have a password or need to reset your password, please use the “forgot my password” feature.

Did staff emails change? What if I use an old email? 
Yes, staff emails have changed. No, your emails will not be lost. All emails will be automatically redirected to our new secure email. You will receive confirmation that your email has been forwarded and provided with the new contact information. 

Please be patient with our team as we make this shift. There will be small details that will need to be addressed. Thank you for bringing them to our attention. Your caring feedback can be sent to marketing@azimpactforgood.org.

Has the website URL changed? Does it look different? 
Yes, the www.arizonanonprofits.org website will be automatically redirected to our new secure domain, www.azimpactforgood.org. The website will have a new logo on August 28. The website content will be updated throughout 2023. To reflect the new organization and rebrand, a full website redesign is planned and will be completed by 2025. 

Please be patient with our team as we make this shift. There will be small details that will need to be addressed. Thank you for bringing them to our attention. Your caring feedback can be sent to marketing@azimpactforgood.org.

Why did the Alliance of Arizona Nonprofits + Arizona Grantmakers Forum decide to rebrand? 
In 2022, after many years of collaborating, partnering, and connecting nonprofits and grantmakers, the Alliance of Arizona Nonprofits and Arizona Grantmakers Forum merged. With the merger, we will unleash the power of transformation throughout our communities. And we know that this new brand is the first of many transformative changes to connect Arizona’s most passionate givers to Arizona’s most impactful causes. Read the full merger announcement here.

What is the goal of the rebrand? 
The goal of the rebrand is to reflect the new focus and strategic direction of the new organization.  

What does this mean for membership? 
You can expect more inclusive membership models connecting members with more resources and benefits than ever before. Members will be appropriately informed of any changes to their membership, including benefits and investment levels, when these new options are announced in Fall 2023. 

Report: Open Rates Falling, But Personalization Could Help

BY  / DEC 12, 2019

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BY  / DEC 12, 2019

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Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them.

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As a new study on email marketing shows, what goes up must come down.

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And two things that are going down globally are open rate and click-to-open rate.

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And in aggregate, at least, it doesn’t look great: Open rates globally fell from 18 percent in 2018 to 14.5 percent in 2019, according to a new report from SendGrid, a subsidiary of Twilio, while the click-to-open rate fell from 11.1 percent to 10.9 percent. But one thing that did go up in the past year was the median number of monthly emails—from 7 to 8.3.

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While that number might seem a little distressing, it could provide an opportunity to stand out in the right context, the 2019 Email Benchmark and Engagement Study states.

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“By listening to recipients and learning about what they’d like to see in their inboxes, senders can craft and send more valuable emails that have a better chance of being opened and engaged with,” the report, which analyzed more than 100,000 senders, says.

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A few things to look for when building an effective email, according to the study:

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Personalization matters, especially for younger readers. According to the report, 26 percent of recipients in the U.S. said that personalization makes an email very memorable, while another 38 percent said that it made it somewhat memorable. “In interviews and in our mobile ethnography, many recipients suggested they would be more inclined to read emails they receive (and not delete or unsubscribe from them) if they were more personalized or relevant,” the report stated. These numbers tended to be stronger overall among Gen Z and millennial email readers. Other considerations to get people to open include a consistent sender line, which is something they look for regularly.

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Different demographics have different comfort levels. While most people prefer not getting emails with animated GIF images baked in (with 55 percent of U.S. recipients saying they don’t want them in marketing messages), the view shifts for U.S.-based audiences who are in the millennial or Gen Z category; in both of those cases, 56 percent say they actually like the images. However, if you have an audience made up of older members, the desire might be far lower: 72 percent of baby boomers and 61 percent of Gen Xers say they don’t want emails with GIFs. Also showing a generation gap: emoji, which younger audiences don’t mind as much, but boomers and Gen Xers strongly dislike.

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Some things about email drive recipients nuts. It’s not just the number of messages hitting inboxes that readers find frustrating—but the fact that they’re getting messages from senders they don’t know, and messages that they’re looking forward to are often getting forwarded to the spam folder. Also frustrating: if a message is irrelevant, seen as a turnoff by three quarters of U.S. recipients; if a message is sent by an unknown firm, which bugs 69 percent of recipients; and if the message has grammar or spelling errors, a problem for 60 percent of recipients.

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Click here to read original article. 

Working With What You Got: Resources for Nonprofits to Leverage Communications Efforts

by Daniella Burgos, Scott Circle Communications 4/26/18

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Working With What You Got: Resources for Nonprofits to Leverage Communications EffortsIn a world that can seem more focused on who you know and how much money you have, it can be daunting for a nonprofit organization to share its mission and message with the public. Nonprofits face a number of challenges every day, whether it is limited amount of funds or a small staff. However, there are creative ways to leverage current resources to maximize your communications and PR efforts.

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Use your current board, staff, and volunteers’ perspectives to communicate authentic and concise messaging. Your stakeholders are a very important resource, as they are your biggest advocates and can help ensure messaging is authentic and will resonate with the audience you will want to reach. Having consistent messaging across all marketing materials, internal communications, and stakeholder interactions is also important because it will solidify your brand and mission. In order to do this, an organization must get organized and have a strategic plan for what should be accomplished over the course of a few years. Brainstorming top messaging points with your board, staff, and volunteers will help keep everyone in the loop and ensure they feel included throughout the process. The messaging points can be goals you all would like the organization to accomplish or mission statements that describe the essence of the organization. Once you have your core messaging points you can plan all further internal and external communication.

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Develop strategic partnerships by using member lists, potential partners, and media contacts. Your organization’s lists are the most important resources for your mission, and cultivating these different lists is something your organization must do every day.

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  • You must communicate with your members on a regular basis through different channels, including social media, phone calls, events, and newsletters. This consistent communication will keep members up to date with the newest data and fundraising goals, relevant articles, and the work the organization is accomplishing. Make sure your social media channels are being used at least every other day and that you have an organized email marketing campaign that does not overwhelm email in-boxes. By providing members with relevant information on your work, you can encourage them to share these messages with their other networks, and thus organically expand the reach of your organization.
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  • You can reach partners through external communications channels, such as a quarterly newsletter, social media, and through co-hosting partner events. Strategic partnerships are a great resource when it comes to mobilizing for a fundraising campaign or spreading your organization’s message. When working with partner groups, you can utilize your combined resources, collaborate efforts, and cross promote on each other’s networks to build momentum and work toward a shared goal.
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  • Good media relations are at the heart of any effective promotional effort—use your media contacts when you have something to promote, like a fundraising event or a new research report. Remember, not everything is newsworthy. Get to know your media contacts and their beats so you can contact them about something that you know will pique their interest. Establish friendly rapport with reporters so that you can create a mutually beneficial relationship. This way, not only will they potentially cover your organization when you have relevant news, but they may be able to call on you when they need an expert resource with your background.
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Create your own content. You are the best at talking about your organization and your mission; use your expertise to create content that you can share with everyone.

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Owned media is a great way to communicate with your audience using existing channels—such as a monthly blog on your website, testimonials or case studies of your organization’s work, or even a webinar or podcast hosted by your team. You can also create original content to offer other shared channels—such as a guest article placed in an opinion column or a thought piece written for another like-minded organization’s blog, magazine, or newspaper. Writing these pieces doesn’t cost anything other than your time—and has great benefits. You can then repurpose your content on other communications channels, such as social media and newsletters, to help make sure you have new and consistent content to share with your stakeholders on a regular basis.

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Nonprofits, as a whole, are committed to changing the world, and while they may not all have hundreds of volunteers, donors, or clients, they probably do have a passionate core of supporters that are willing to work hard for their organization to succeed. Using the resources at hand is the first step in ensuring your communications and PR plan is executed in an efficient and well-organized manner and that you are reaching the audiences who may matter the most.

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About the Author: 

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Working With What You Got: Resources for Nonprofits to Leverage Communications EffortsThis piece is cross-posted with permission from the Scott Circle Communications blog. Daniella Burgos is an associate with Scott Circle Communications, managing public relations campaigns and media logistics projects through digital and traditional media outreach. She is enthusiastic about creating communications and public relations strategies that support her clients’ missions and help promote positive change. Daniella’s previous experience includes serving as the development and communications associate for Suited for Change, a local nonprofit that provides professional clothing and job skills training to women in need.

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Click here for link to original article.